Most people spend more time browsing their mobile devices or tablets. Due to their convenience, it becomes the first thing we check before brushing our teeth in the morning and before we retire for the night. Studies revealed that in the near future, more people will use mobile devices than desktops or laptops. This is the reason entrepreneurs embrace mobile advertising to promote their business.
Why are mobile devices being considered today by entrepreneurs for their marketing strategy?
- 1. Everything mobile is popular.
Mobile applications are such a hit for mobile users. Every day, thousands of apps are being developed, uploaded and downloaded from various app stores. On other hand, in UK, about one-third of adults browse the World Wide Web monthly using their mobile devices.
The popularity of mobile devices and applications is enough to convince business owners to develop their own mobile marketing strategy.
- 2. Mobile devices are frequently on.
Smart phones and tables are on all the time, even they are not in use. It becomes beneficial for marketers as their ads have great chance to be seen by target customers.
- 3. You will receive quick response.
Since the mobile device is always on, the user quickly sees the ad and immediately gives response if he is interested.
- 4. Users have easy access to social media sites through their mobile devices.
Facebook, Instagram and Twitter have developed mobile applications for users to easily access their profiles via their mobile devices. You should consider posting your mobile ads in these social media applications.
- 5. The ads are more personalised.
Mobile ads feel like more personal as the target market is personally using the device. In creating a mobile ad, you have to bear in mind it is your way of connecting to customers efficiently.
If you aim to market your band and boost your sales, then you have to develop mobile advertisements suitable for mobile devices. You should not ignore this trend as many people prefer mobile devices as their new laptop or desktop.