Mobile and social marketing stole the show in 2012. And they look set to do so again next year, as noted by MobileMarketingWatch who have published an article on the future of mobile marketing in 2013.
The key trends to expect could include:
- More aggressive participation from big brands who have yet to go full throttle with mobile marketing.
- Location based mobile marketing is likely to see furious growth.
- HTML 5 is likely to grow and play a large part in the mobile marketing revolution.