Change is good for business and should be embraced by entrepreneurs.
One alarming change today is the rising trend of smart phones. Experts strongly believe that traffic received by sites from these mobile devices will increase rapidly and will certainly exceed PCs and laptops in 2014. In fact, PC users reached 50 million users after four years but smart phones reached it only for two years. You have to ensure your site can be accessed by mobile devices and consider these two elements to achieve it:
- 1. Optimise your site locally
According to mobile development study of Google, about 88 percent of users search for local businesses via their smart phones and they will likely visit or call it within a day. Consider these facts in deciding about local SEO for your website:
ü 79 percent of users utilise their smart phones for shopping activities
ü 62 percent use smart phones to check for prices of items
ü 50 percent use GPS to find the right location of the local business
ü 70 percent use smart phones to shop in various online stores
Optimising locally will certainly increase your mobile traffic in time.
- 2. Have a responsive and mobile-friendly website
If your site is responsive, everyone can access your site despite of the mobile device they use. Your website easily adapts to the device and its specifications in displaying a web page.
First impression is also essential in mobile websites. If a customer had bad experience with your site, then most likely they will leave and find another mobile-friendly site. Since smart phones made life simple, consumers also want to have a gratifying experience with any mobile site. Making your website responsive is essential in reaching potential customers through their mobile devices.
In 2013, 72% of site traffic comes from mobile devices. So make sure to include optimising your site for mobile devices as one of your New Year Resolutions for your business this 2014. You won’t regret embracing this trend for your enterprise.